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iPhone 7 vs Moto Z2 Force: marketing vs innovation

Apple released the iPhone 7 last year just like Motorola released the Moto Z, but now Motorola just released the Moto Z2 Force, while Apple still sells millions of iPhone 7s each week. A lot of fans and consumers might be wondering how Apple's flagship compares to Motorola's new flagship, the Moto Z2 Force. Here's a comparison of the two smartphones:

Specs comparison for lazy people

The Apple phone comes with a smaller screen and a smaller overall size.  It offers a 4.7" screen vs a 5.5" screen. The Moto Z2 Force is 1mm thinner than the iPhone 7, and it's also a lighter device.  The iPhone comes with IP67 protection while the Z2 Force comes with Motorola Splashguard (IP67 is better). The Motorola phone comes with a shatterproof screen.

In terms of processors you get Quad Core chips in both, Apple's own SoC on the iPhone and the Snapdragon 835 on the Moto Z2 Force, with the iPhone clocked at 2.3GHz and the Z2 Force also clocked at 2.3GHz. The Moto Z2 Force offers a Pure Android experience with no bloatware, and the iPhone comes with the latest iOS, without bloatware.

The rear-camera on the Z2 Force is a dual 12MP cam, vs a single 12MP on the iPhone 7 (though the 7 Plus comes with dual cameras too), while the iPhone 7 comes with a larger front-facing camera (7MP vs 5MP). The battery on the Apple device is smaller, at 1960mAH compared to 2730mAH. 

Image result for iphone 7

Innovation comparison for those who care

Both devices are marketed to offer key innovative features. The Apple flagship offers a clean, minimalist design with some improved aesthetics over its previous generation iPhone.

Apple also marketed its new home button and improved camera in this device. Apple promises its fastest processor too. In Moto Z2 Force's case, it improves the camera, design and performance over Motorola's 2016 flagship. 

What about the MotoMods? Now that's innovation. The MotoMods platform allows the back of your phone to give you endless possibilities. You want a better camera? You can have it. You want a physical keyboard? It's ready. You want a barcode scanner for your business? Done. Want your phone to be the DJ at the party? You can do it.

The Moto Z2 Force is a flagship phone indeed, but it's not about the phone anymore. It's all about the ecosystem and how the Mods can amplify your experience. While the iPhone 7s or 8 will make users lose interest in the iPhone 7, the MotoMods will make the Moto Z2 Force a timeless phone, just like last year's Moto Z will remain current for many years to come thanks to the ability to get a better camera, speaker or gaming experience just by attaching the phone to a Moto Mod. 

The unbreakable screen on the Moto phone is also a huge plus here. Your screen won't crack when it hits the ground, and I'm sure many people will value that. Once again, while Motorola tries to solve user problems, Apple is focusing on colors and marketing tactics.

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